Don’t just sell more.
Understand what each unit is worth.
Whether your unit is an item, hour, project, seat, transaction or service, the price you achieve is only one part of the commercial equation. I help businesses understand the relationship between price, volume, mix, capacity, cost and profitability — then build a strategy to optimise it.
Price
What are customers willing to pay — and what price are we actually achieving?
Volume
How many units can we sell, and how does demand respond to price?
Mix
Which products, customers, services or work types make up the volume?
Capacity
What constraints determine how much profitable work the business can deliver?
Price
Price optimisation starts with understanding the economics behind the price — not simply benchmarking against competitors.
- Realised price vs list price
- Customer and product variation
- Discounting
- Price elasticity
Find the levers that actually change profitability
Price Architecture
Understand pricing structures, discounting, tiers, contracts and the difference between quoted price and realised price.
Customer Value
Understand willingness to pay, customer segments, price sensitivity and the economic value of different relationships.
Product & Service Mix
Identify which products, services, customers or activities create the strongest contribution to revenue and margin.
Capacity Economics
Understand the relationship between available capacity, utilisation, throughput, price and profitability.
Optimise the economics — not simply the price
The objective isn’t simply to raise prices. It’s to understand where pricing and commercial strategy can create sustainable value.