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Responsible
Reproducible
Intelligent
Data
A practical framework for using data and AI responsibly, reproducibly and intelligently. Showcasing what AI can do for you, starting right where you are.
See how your data, AI and business processes connect across the organisation — and where they can work better together.
See how your data, AI and business processes connect across the organisation — and where they can work better together.
Your business is one connected system
Explore how data, AI and business processes connect across your organisation — with examples of the transformation services we deliver.
Your organisation
Customer
Churn Risk -22%
Customer
RRIDâ„¢
Data
Create a reliable customer view by bringing CRM, transactional and behavioural information together.
AI
Use customer patterns, segmentation and predictive insight to support better targeting and customer decisions.
Business Process
Connect customer information to the people and processes responsible for acquisition, service and retention.
Customer Data & CRM
We design customer data architectures and CRM solutions that connect customer information across the organisation, creating a reliable foundation for segmentation, customer management and better commercial decision-making. Delivered through work including The Crown Estate and Dynamics 365.
Sales
Forecast Accuracy 98%
Sales
RRIDâ„¢
Data
Create a consistent view of pipeline, customers, opportunities, performance and revenue.
AI
Identify patterns, trends and leading indicators that can support targeting, forecasting and prioritisation.
Business Process
Connect CRM activity with commercial strategy, planning and measurable revenue outcomes.
Sales Intelligence & Reporting
We build sales reporting and insight solutions that connect CRM, data warehouses and commercial activity into a single view of performance. Our work with Avanade produced a global sales reporting solution used by more than 500 people.
Marketing
Lead Conversion +34%
Marketing
RRIDâ„¢
Data
Connect campaign, customer and commercial data to understand what activity is producing results.
AI
Use intelligent analysis to identify audience patterns, campaign performance and opportunities for optimisation.
Business Process
Move from campaign activity reporting towards measurable insight into leads, customers and outcomes.
Marketing Intelligence
We connect campaign activity, leads and commercial planning to show what marketing activity is actually producing. Our work with Avanade included developing Marketing to Plan insights linking campaigns to active leads and business objectives.
Operations
OpEx -18%
Operations
RRIDâ„¢
Data
Turn fragmented operational information into structured models that reveal performance, cost and capacity.
AI
Apply AI with clear responsibilities, documented outputs, appropriate judgement and quality assurance.
Business Process
Redesign inefficient processes so that data is captured once, flows correctly and supports the people using it.
Operational Intelligence
We turn fragmented operational data into analytical models that support pricing, purchasing and operational decision-making. For a private-equity-backed manufacturing business, our work identified a potential £5m in purchasing savings.
Finance
Automated Reconciliation
Finance
RRIDâ„¢
Data
Establish a single source of truth for financial reporting, connecting granular data to trusted KPIs.
AI
Explore intelligent analysis and automation while retaining clear financial controls and human oversight.
Business Process
Replace manual consolidation and reporting with scalable processes that support Finance and Operations.
Financial Reporting & Control
We transform fragmented financial reporting into scalable, governed reporting environments with a trusted source of truth. For Pret A Manger, we replaced Excel-based reporting with Power BI connected to NetSuite for centralised P&L reporting.
People & HR
Retention +15%
People & HR
RRIDâ„¢
Data
Build consistent people data structures that connect workforce planning, performance and organisational needs.
AI
Use intelligent tools with clear boundaries around responsibility, interpretation and human decision-making.
Business Process
Connect planning, data capture and workforce decisions rather than treating HR information as an isolated dataset.
People Data & Planning
We design people-data processes that connect workforce planning, organisational targets and reward structures. Our work with Avanade supported annual planning and compensation planning, linking client targeting with seller compensation.
Technology
Azure Spend -£1.8m
Technology
RRIDâ„¢
Data
Design scalable architecture, integration and governance so business systems produce usable, trusted information.
AI
Assess where AI belongs in the architecture and apply structured quality assurance before it influences operations.
Business Process
Ensure technology supports the actual operating model, rather than forcing teams to work around disconnected systems.
Data Architecture & Technology Strategy
We design the data architecture behind technology decisions, helping organisations evaluate ERP, cloud and integration requirements before committing to major investment. For a private-equity-backed clinical homecare business, our work identified a potential £1.8m annual Azure cost saving.
Data & Insight
SSOT Accuracy 99.9%
Data & Insight
RRIDâ„¢
Data
Create the models, definitions, lineage and governance that allow the organisation to trust its information.
AI
Connect AI to quality data and apply Delegation, Description, Discernment and Diligence to its use.
Business Process
Move from reporting what happened to understanding why it happened and what the business should do next.
Data Strategy & Transformation
We rescue stalled data transformations, establish trusted reporting foundations and put the governance, KPI definitions and BI processes needed for sustainable adoption in place. Our work with The Crown Estate included Azure remediation, SSOT reporting and supplier validation.
RRIDâ„¢
Responsible · Reproducible · Intelligent · Data
Data Strategy
Data Architecture
AI
Analytics
Automation
Governance
Decision Intelligence
Your workflow is where the opportunity starts.
RRID™ looks across the organisation — not just at individual systems — to understand how data is created, how processes operate, where intelligence can be added, and how the result translates into measurable business value.